Crafted Khauncha Restaurant’s brand identity, driving over 4.5M impressions, 650k engagements, and increased brand visibility.
Case Study
Launch of Khauncha - A Traditional NWFP & Afghan Cuisine Restaurant
From Logo to Launch: Crafting an Authentic Brand Identity for Khauncha Restaurant.
Services We Provided:
- Graphic Designing
- Digital Marketing
- PPC
- Digital Strategy
Key Takeaways:
- Created a cohesive brand identity inspired by NWFP and Afghan cuisine.
- Designed impactful marketing materials, including a menu and brochure.
- Achieved high engagement rates and broad reach with targeted digital ads.
The Client
Khauncha is a new restaurant inspired by the rich culinary traditions of NWFP (Peshawar and Khyber) and Afghanistan, with additional influences from Uzbek cuisine. The name “Khauncha” refers to a traditional wooden tray used in weddings to serve food, symbolizing the authentic and cultural experience the restaurant aims to provide.
Project Overview
Our client referred us for their new venture and sought our expertise to bring their vision to life. They needed assistance with several aspects of their restaurant’s branding and marketing, including the logo, theme, menu, brochure, and shop board.
Our Approach
Logo Design
Initially, the client had some ideas for the logo but found the outcomes unsatisfactory. We proposed incorporating the iconic Khauncha tray into the design to better represent the restaurant’s theme. After several iterations, including variations with the tray in the background and as a chef’s accessory, we finalized a logo that effectively communicated the restaurant’s traditional and authentic vibe.
Key Points:
- Idea: Incorporating iconic elements into the logo strengthens brand identity. We used a color scheme of red, black, and grey to reflect the spiciness of the food (red), the richness of the cuisine (black), and to maintain a clean, minimalistic look (grey).
- Tip: Use a color palette that reflects the brand’s key attributes to enhance visual appeal.
Hotel Theme and Interior Design
We crafted a theme that evoked the feel of a traditional Afghan and NWFP eatery. Our team provided old traditional images and theme-based artwork for the interior, creating an ambiance reminiscent of Kabul’s vibrant street food scene.
- Tip: Incorporating cultural elements into restaurant design can enhance authenticity and attract customers seeking genuine experiences.
- Idea: Authentic interior design creates a memorable customer experience.
Menu Design
With a limited menu, we focused on creating a single folding page that highlighted key items like lamb karahi, seekh tikkas, and the signature tray. The design was aligned with the restaurant’s traditional theme.
- Challenge: Designing a single folding page menu for a limited selection of items.
- Solution: Highlighted key dishes like lamb karahi and seekh tikkas while maintaining the traditional theme.
- Outcome: The menu was visually aligned with the restaurant’s theme and effectively communicated the offerings.
Brochure
The brochure mirrored the menu’s design and included promotional offers such as a 20% discount on opening. We also added marketing tactics to entice potential customers.
- Idea: A cohesive design across all marketing materials reinforces the brand’s identity and helps in creating a unified customer experience.
- Tip: Ensure the menu design is clear, visually appealing, and consistent with the overall branding.
Key Points:
- Challenge: Designing a brochure that complemented the menu and promoted opening offers.
- Solution: Created a brochure similar to the menu design, including a 20% discount for the grand opening and marketing tactics to boost engagement.
- Outcome: The brochure effectively communicated the restaurant’s unique selling points and promotions.
Shop Board Design
Our team visited the location to finalize the shop board design, ensuring it fit the physical space and complemented the restaurant’s theme. The design was approved by the client and effectively showcased the brand.
Challenge: Designing a shop board that fits the physical space and reflects the restaurant’s theme.
Solution: Visited the location for site-specific design considerations, ensuring the board complemented the restaurant’s branding.
Outcome: The shop board effectively showcased the brand and attracted customers.
Marketing Campaign
Facebook/Instagram Strategy: We launched a comprehensive digital marketing campaign to promote Khauncha. This included engaging posts, video content, and targeted ads.
- Challenge: Creating a comprehensive digital marketing strategy to promote the restaurant.
- Solution: Launched a series of campaigns including engaging posts, video content, and targeted ads.
- Outcome: The campaigns reached nearly 1 million people, achieved high engagement rates, and increased visibility.
Results:
Results
The campaigns reached nearly 1 million people and achieved high engagement rates. The marketing efforts contributed significantly to the restaurant’s visibility and customer acquisition, helping Khauncha establish a strong presence in the market.
- Engagement: High engagement rates across all campaigns.
- Reach: Successfully reached a broad audience.
- Cost Efficiency: Effective cost per engagement and reach.
Khauncha’s launch was a success, thanks to a well-rounded approach to branding, design, and marketing. Our work not only helped establish the restaurant’s identity but also effectively reached and engaged the target audience.
Key Insights
The engagement ads significantly expanded Khauncha Restaurant’s reach and visibility. We achieved:
Ongoing Collaboration
Khauncha continues to work with REDLUMB on their other ventures and hotel chains, demonstrating the long-term value of our partnership.
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