Cheer’o Meter
Objective:
To design an innovative and interactive campaign that engages football fans, amplifies team spirit, and reinforces the campaign slogan, “التشجيع محتاج نفس” (“Cheering requires energy”).
Method:
- Conceptualized and developed the Cheer’o Meter, an interactive game encouraging active cheering for football teams.
- Integrated advanced microphone and screen technology to detect cheering levels and create an immersive experience.
- Designed the game to be cross-platform, ensuring accessibility across multiple devices.
- Delivered a seamless blend of technology, gamification, and campaign messaging.
The Client
A prominent brand seeking to connect with football fans, foster team spirit, and enhance engagement during a major sports campaign.
The Brief
The client wanted to leverage football’s massive fan base with a campaign that brought fans closer to the game. The goal was to create a unique and interactive experience that embodied the slogan “التشجيع محتاج نفس,” driving both participation and excitement.
The Solution
We created the Cheer’o Meter, a game requiring users to cheer consistently to view a goal-scoring video. Using microphone technology to detect cheering levels and screens for video playback, the game rewarded participants who cheered until the end with prizes. By combining gamification with the campaign’s emotional core, the Cheer’o Meter fostered energy, enthusiasm, and connection among fans, resulting in high engagement and memorable experiences.