Kinder Memory Game
Objective:
To create a fun and engaging game that promotes Kinder’s product range, drives brand awareness, and increases customer interaction through an innovative, incentive-driven approach.
Method:
- Designed and developed a cross-platform memory game centered around Kinder’s product lineup.
- Integrated an intuitive matching game mechanic, encouraging participants to identify and pair Kinder products.
- Ensured compatibility across multiple platforms, including iOS and Android, to maximize reach.
- Incorporated a prize incentive, rewarding winners with delicious Kinder treats to boost engagement and sales.
The Client
A globally recognized confectionery brand aiming to engage its audience with an interactive campaign to highlight its diverse product range.
The Brief
The client wanted a playful, family-friendly activation that showcased Kinder’s products and drove direct consumer engagement. The goal was to create a fun experience that appealed to both children and adults while subtly reinforcing brand awareness.
The Solution
We created the Kinder Memory Game, a cross-platform interactive game where users matched different Kinder products to win prizes. This engaging experience combined gamification with product promotion, encouraging brand discovery in a fun and memorable way. By rewarding winners with Kinder treats, the campaign incentivized participation and fostered positive brand association, ultimately driving higher product interest and sales.