McVitie’s Game
Objective:
The goal was to create a fun and engaging 2D game that highlights the strength and durability of McVitie’s biscuits, promoting the product’s qualities while providing an enjoyable, interactive experience for customers.
Method:
- Developed a 2D game with randomly generated levels and obstacles.
- Featured pickups that represent the competition, showcasing McVitie’s biscuits as stronger and more durable.
- Incorporated a biscuit-dipping mechanic where dipping McVitie’s biscuits in tea doubles the player’s points.
- Used a multiplatform game engine to ensure accessibility across mobile devices and desktop computers.
The Client
McVitie’s, a renowned biscuit brand known for its high-quality and durable products.
The Brief
McVitie’s sought a fun and interactive way to highlight the strength and durability of their biscuits, creating an engaging experience for consumers while promoting their product.
The Solution
We developed the McVitie’s Game, a fun 2D multiplatform game where players navigate through obstacles and showcase McVitie’s biscuits’ durability by competing against other biscuits. The game reinforces the product’s key selling point and encourages players to engage with the brand in an entertaining way.