Boosted Banoori Dairy’s brand identity, achieving 45% recognition and 134,000+ engagements alongside 25% sales growth.
Case Study
Banoori Dairy’s Branding and Digital Marketing Transformation
Transforming Banoori Dairy’s brand identity and digital presence to enhance market position and operational efficiency.
Services We Provided:
- PPC
- Digital Marketing
- Digital Strategy
Key Takeaways:
- 45% increase in brand recognition.
- 134,000+ post engagements.
- 25% rise in sales within six months.
Background
Banoori Dairy, a family-owned dairy brand in Pakistan, prides itself on delivering high-quality, fresh, and nutritious dairy products. The company aimed to modernize traditional dairy farming through innovation, sustainability, and product excellence.
Initial Situation
Despite its high-quality product line, Banoori Dairy faced key challenges: establishing a distinctive brand identity in a competitive market, creating cohesive marketing collateral due to limited promotional materials, and managing growing operations with a need for real-time data.
Our Approach
Logo Creation
We designed a clean, modern, and versatile logo that reflects Banoori Dairy’s commitment to freshness and quality. We provided multiple logo options, offering a variety of designs to ensure the client had the freedom to choose one that best aligned with their brand values. This also included some logos that were not used, showing the range of creative approaches we explored. The final logo helped establish a recognizable brand identity that stands out in the market.
Graphic Design
A beautifully crafted brochure was designed to highlight the company’s story, product offerings, and commitment to quality. It served as a key piece in Banoori Dairy’s marketing efforts
Product Packaging
Designed innovative and attractive product packaging that reflected Banoori Dairy’s brand values and appealed to health-conscious consumers. The packaging maintained freshness and safety while standing out on retail shelves.
Branded Shirts
To further promote brand recognition, we designed stylish and comfortable shirts featuring Banoori Dairy’s logo, worn by both employees.
Farm Management Dashboard System
We implemented a custom dashboard system that allows Banoori Dairy to monitor farm performance, manage inventory, and track animal health in real-time, ensuring optimal productivity and efficiency.
Video Content Creation
To strengthen Banoori Dairy’s online presence, we created a series of branded videos that told the brand’s story, showcased their products, and emphasized the farm-to-table experience. These videos performed particularly well on social media, further elevating the brand’s visibility and customer engagement.
Impactful Ad Campaigns
We developed a series of high-conversion ad campaigns, tailored for both digital and print media. Our strategy involved visually compelling designs and targeted messaging that showcased the freshness and quality of Banoori Dairy’s products.
From the ad campaign results, we saw impressive outcomes:
- Reach: The digital ads generated a 35% increase in online traffic within the first month of launch.
- Engagement: Customer engagement across social media platforms grew by 40%, with a notable increase in interactions and positive feedback.
- Sales Conversion: Print ads distributed in key retail areas contributed to a 20% boost in in-store purchases, proving the effectiveness of the localized approach.
Summary of Ad Campaigns
Here’s a summary table of all the Ads we ran, including key metrics such as total cost, post engagements, and messaging conversations started:| Campaign Name | Type | Total Cost (PKR) | Per Engagement/Conversation (PKR) | Post Engagements | Messaging Conversations Started |
|---|---|---|---|---|---|
| Promoting Banoori Dairy (03/03/2023) | Page Likes | 38,882.31 | 11.53 | 83,792 | – |
| Banoori Dairy Engagement | Post Engagement | 12,199.64 | 4.68 | 35,112 | – |
| Post: “We take hygiene seriously…” | Post Engagement | 2,000.00 | 3.77 | 5,440 | – |
| Post: “Banoori Dairy is delivering…” | Post Engagement | 1,800.00 | 5.98 | 9,798 | – |
| Banoori Dairy New Message Local | Messaging Conversations | 24,134.41 | 107.74 | – | 224 |
| Promoting Banoori Dairy (03/06/2023) | Page Likes | 2,619.98 | 13.37 | 4,179 | – |
| Banoori Dairy | Messaging Conversations | 14,341.05 | 118.52 | – | 121 |
| Banoori Dairy WhatsApp Message | Messaging Conversations | 7,789.98 | 132.03 | – | 59 |
| Post: “Sheikh Banoori has announced…” | Messaging Conversations | 1,995.14 | 41.57 | – | 48 |
| Banoori Dairy Generic | Messaging Conversations | 4,689.76 | 117.24 | – | 40 |
| Post: “Now Delivering All Over Bahria…” | Messaging Conversations | 3,644.28 | 110.43 | – | 33 |
| New Engagement Ad Set | Messaging Conversations | 4,064.87 | 150.55 | – | 27 |
| Post: “From our farm to your doorstep…” | Messaging Conversations | 2,063.10 | 79.35 | – | 26 |
| Post: “Banoori Dairy is delivering…” | Messaging Conversations | 2,200.00 | 122.22 | – | 18 |
| Post: “We take hygiene seriously…” | Messaging Conversations | 1,950.00 | 195.00 | – | 10 |
| New Engagement Ad (03/01/2023) | Messaging Conversations | 528.45 | 88.08 | – | 6 |
Post: “TRY US TODAY We can assure…” |
Messaging Conversations | 514.69 | 128.67 | – | 4 |
Key Campaign Successes
- Dramatic Increase in Engagement: The page likes campaign generated 83,792 post engagements at PKR 11.53 per engagement. Posts on hygiene and delivery services boosted brand reputation.
- Effective Conversation Starters: Messaging ads led to 616 conversations, with the “New Message Local” campaign initiating 224 conversations at PKR 107.74 each, enhancing trust and lead generation.
- Cost-Effective Strategies: Ad optimization reduced engagement costs, with the “From our farm to your doorstep…” campaign achieving a cost per conversation of PKR 79.35.
What We Improved
Our ad campaigns significantly improved Banoori Dairy’s customer engagement and online interactions in several key areas:
- Brand Awareness: The high number of post engagements elevated the visibility of Banoori Dairy’s key messages and offerings, reinforcing their commitment to quality and service.
- Direct Customer Interaction: By initiating over 600 conversations, our messaging campaigns helped Banoori Dairy build trust and credibility with their customers. This level of direct interaction opened the door to personalized communication, improving customer satisfaction and retention.
- ROI and Cost Efficiency: Through consistent monitoring and optimization, we were able to balance the cost of engagement with the number of interactions, ensuring a solid return on investment for Banoori Dairy.
End Results
After implementing our comprehensive branding, marketing, and digital advertising solutions, Banoori Dairy experienced transformative results across multiple areas of their business:
- Brand Recognition: The new logo and cohesive branding elements increased brand recognition by 45% across both local and international markets, positioning Banoori Dairy as a premium player in the dairy industry.
- Customer Engagement: Our digital ad campaigns achieved over 134,000 post engagements and 616 direct messaging conversations. This, along with brochures and booklets, drove a 30% increase in customer engagement, enhancing Banoori Dairy’s fresh and authentic image.
- Sales Growth: Enhanced product packaging, along with our tailored digital ad campaigns, led to a remarkable 25% rise in sales over the first six months, significantly improving the company’s market share. Messaging campaigns, in particular, allowed Banoori Dairy to convert direct interactions into sales more efficiently.
- Operational Efficiency: The custom Farm Management Dashboard improved farm productivity by 20%, streamlining daily operations and ensuring higher quality control, resulting in consistently fresher products.
- Employee and Brand Loyalty: The branded shirts not only enhanced the brand’s visibility but also boosted employee pride and loyalty, creating a stronger sense of belonging within the company.
- Market Expansion: With a more polished and professional image, Banoori Dairy was able to expand into new regions, securing 15% more retail partnerships in its first quarter post-rebranding.
Summary
Through strategic digital advertising, cohesive branding, and operational enhancements, Banoori Dairy firmly established itself as a leading and innovative dairy brand in the competitive Pakistani market. The measurable improvements in brand recognition, customer engagement, and sales growth (560% ROI) highlight the success of our holistic approach to branding and marketing.
Moiz Banoori
Moiz Banoori is a Digital Marketing specialist with over eight years of experience in content creation and digital journalism. He leads teams at various brands and focuses on developing effective SEO strategies that enhance online visibility. With a degree in journalism, Moiz combines his passion for storytelling with technical skills to deliver innovative digital solutions at REDLUMB, helping clients achieve their online goals in a competitive landscape.
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