Boosted Banoori Dairy’s brand identity, achieving 45% recognition and 134,000+ engagements alongside 25% sales growth.
Case Study
Transforming Banoori Dairy’s brand identity and digital presence to enhance market position and operational efficiency.
Services We Provided:
Banoori Dairy, a family-owned dairy brand in Pakistan, prides itself on delivering high-quality, fresh, and nutritious dairy products. The company aimed to modernize traditional dairy farming through innovation, sustainability, and product excellence.
Despite its high-quality product line, Banoori Dairy faced key challenges: establishing a distinctive brand identity in a competitive market, creating cohesive marketing collateral due to limited promotional materials, and managing growing operations with a need for real-time data.
We designed a clean, modern, and versatile logo that reflects Banoori Dairy’s commitment to freshness and quality. We provided multiple logo options, offering a variety of designs to ensure the client had the freedom to choose one that best aligned with their brand values. This also included some logos that were not used, showing the range of creative approaches we explored. The final logo helped establish a recognizable brand identity that stands out in the market.
A beautifully crafted brochure was designed to highlight the company’s story, product offerings, and commitment to quality. It served as a key piece in Banoori Dairy’s marketing efforts
Designed innovative and attractive product packaging that reflected Banoori Dairy’s brand values and appealed to health-conscious consumers. The packaging maintained freshness and safety while standing out on retail shelves.
To further promote brand recognition, we designed stylish and comfortable shirts featuring Banoori Dairy’s logo, worn by both employees.
We implemented a custom dashboard system that allows Banoori Dairy to monitor farm performance, manage inventory, and track animal health in real-time, ensuring optimal productivity and efficiency.
To strengthen Banoori Dairy’s online presence, we created a series of branded videos that told the brand’s story, showcased their products, and emphasized the farm-to-table experience. These videos performed particularly well on social media, further elevating the brand’s visibility and customer engagement.
We developed a series of high-conversion ad campaigns, tailored for both digital and print media. Our strategy involved visually compelling designs and targeted messaging that showcased the freshness and quality of Banoori Dairy’s products.
From the ad campaign results, we saw impressive outcomes:
Campaign Name | Type | Total Cost (PKR) | Per Engagement/Conversation (PKR) | Post Engagements | Messaging Conversations Started |
---|---|---|---|---|---|
Promoting Banoori Dairy (03/03/2023) | Page Likes | 38,882.31 | 11.53 | 83,792 | – |
Banoori Dairy Engagement | Post Engagement | 12,199.64 | 4.68 | 35,112 | – |
Post: “We take hygiene seriously…” | Post Engagement | 2,000.00 | 3.77 | 5,440 | – |
Post: “Banoori Dairy is delivering…” | Post Engagement | 1,800.00 | 5.98 | 9,798 | – |
Banoori Dairy New Message Local | Messaging Conversations | 24,134.41 | 107.74 | – | 224 |
Promoting Banoori Dairy (03/06/2023) | Page Likes | 2,619.98 | 13.37 | 4,179 | – |
Banoori Dairy | Messaging Conversations | 14,341.05 | 118.52 | – | 121 |
Banoori Dairy WhatsApp Message | Messaging Conversations | 7,789.98 | 132.03 | – | 59 |
Post: “Sheikh Banoori has announced…” | Messaging Conversations | 1,995.14 | 41.57 | – | 48 |
Banoori Dairy Generic | Messaging Conversations | 4,689.76 | 117.24 | – | 40 |
Post: “Now Delivering All Over Bahria…” | Messaging Conversations | 3,644.28 | 110.43 | – | 33 |
New Engagement Ad Set | Messaging Conversations | 4,064.87 | 150.55 | – | 27 |
Post: “From our farm to your doorstep…” | Messaging Conversations | 2,063.10 | 79.35 | – | 26 |
Post: “Banoori Dairy is delivering…” | Messaging Conversations | 2,200.00 | 122.22 | – | 18 |
Post: “We take hygiene seriously…” | Messaging Conversations | 1,950.00 | 195.00 | – | 10 |
New Engagement Ad (03/01/2023) | Messaging Conversations | 528.45 | 88.08 | – | 6 |
Post: “TRY US TODAY We can assure…” | Messaging Conversations | 514.69 | 128.67 | – | 4 |
Our ad campaigns significantly improved Banoori Dairy’s customer engagement and online interactions in several key areas:
After implementing our comprehensive branding, marketing, and digital advertising solutions, Banoori Dairy experienced transformative results across multiple areas of their business:
Through strategic digital advertising, cohesive branding, and operational enhancements, Banoori Dairy firmly established itself as a leading and innovative dairy brand in the competitive Pakistani market. The measurable improvements in brand recognition, customer engagement, and sales growth (560% ROI) highlight the success of our holistic approach to branding and marketing.
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