Our content pruning strategy tripled clicks, improved average position, and removed over 10,000 outdated articles.
Case Study
Here’s a Detailed Look at the Content Pruning Strategy We Implemented for Our Client.
Services We Provided:
The client, an established website with over 15,000 articles, faced declining SEO performance due to a high volume of outdated, low-quality content. Many articles were irrelevant, poorly optimized, and diluted the SEO value for important pages. A content pruning strategy was essential to improve crawl depth, performance, and user engagement.
The website had a vast library of over 15,000 articles, but more than 10,000 were no longer relevant or contributed little to the site’s performance. These outdated articles clogged the site, resulting in poor SEO rankings, low engagement, and diluted “link juice.” A thorough content pruning approach was needed to restore SEO health.
We performed a detailed audit of the website, using tools like Google Analytics, Ahrefs, SEMrush, and Majestic to assess the performance and relevance of each article. Articles were categorized into three groups:
We merged related articles with low traffic into their higher-performing counterparts, setting up appropriate 301 redirects to ensure SEO continuity.
Over 10,000 irrelevant articles were removed permanently using a 410 status code to indicate their permanent deletion to search engines.
We recrawled the site to identify and resolve any post-removal issues such as broken links, redirects, and canonical inconsistencies.
We closely monitored the site metrics after pruning. Notably, the average position on Google increased, and clicks grew by nearly 3x, despite the overall impressions dropping due to the removal of irrelevant content.
Post-pruning, the client saw significant improvements in SEO performance:
The content pruning strategy successfully streamlined the website, leading to significantly improved SEO performance. Our detailed approach ensured valuable content remained while low-quality articles were removed, helping the client achieve better rankings, higher click-through rates, and more relevant traffic.
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