Crafted Khauncha Restaurant’s brand identity, driving over 4.5M impressions, 650k engagements, and increased brand visibility.
Case Study
From Logo to Launch: Crafting an Authentic Brand Identity for Khauncha Restaurant.
Services We Provided:
Khauncha is a new restaurant inspired by the rich culinary traditions of NWFP (Peshawar and Khyber) and Afghanistan, with additional influences from Uzbek cuisine. The name “Khauncha” refers to a traditional wooden tray used in weddings to serve food, symbolizing the authentic and cultural experience the restaurant aims to provide.
Our client referred us for their new venture and sought our expertise to bring their vision to life. They needed assistance with several aspects of their restaurant’s branding and marketing, including the logo, theme, menu, brochure, and shop board.
Initially, the client had some ideas for the logo but found the outcomes unsatisfactory. We proposed incorporating the iconic Khauncha tray into the design to better represent the restaurant’s theme. After several iterations, including variations with the tray in the background and as a chef’s accessory, we finalized a logo that effectively communicated the restaurant’s traditional and authentic vibe.
Key Points:
We crafted a theme that evoked the feel of a traditional Afghan and NWFP eatery. Our team provided old traditional images and theme-based artwork for the interior, creating an ambiance reminiscent of Kabul’s vibrant street food scene.
With a limited menu, we focused on creating a single folding page that highlighted key items like lamb karahi, seekh tikkas, and the signature tray. The design was aligned with the restaurant’s traditional theme.
The brochure mirrored the menu’s design and included promotional offers such as a 20% discount on opening. We also added marketing tactics to entice potential customers.
Key Points:
Our team visited the location to finalize the shop board design, ensuring it fit the physical space and complemented the restaurant’s theme. The design was approved by the client and effectively showcased the brand.
Challenge: Designing a shop board that fits the physical space and reflects the restaurant’s theme.
Solution: Visited the location for site-specific design considerations, ensuring the board complemented the restaurant’s branding.
Outcome: The shop board effectively showcased the brand and attracted customers.
Facebook/Instagram Strategy: We launched a comprehensive digital marketing campaign to promote Khauncha. This included engaging posts, video content, and targeted ads.
Results:
The campaigns reached nearly 1 million people and achieved high engagement rates. The marketing efforts contributed significantly to the restaurant’s visibility and customer acquisition, helping Khauncha establish a strong presence in the market.
Khauncha’s launch was a success, thanks to a well-rounded approach to branding, design, and marketing. Our work not only helped establish the restaurant’s identity but also effectively reached and engaged the target audience.
Campaign/Ad | Total Metrics | Cost (AED) | Cost per Metric | Date |
Messaging Conversations Started | 3,431 Conversations | AED21.75 | AED6.34 per Conversation | Mar 29, 2023 |
New Engagement Ad | 18,646 Post Engagements | AED34.37 | AED1.84 per Engagement | Ongoing |
New Awareness Ad | 98,928 Reach | AED47.47 | AED1.90 per 1,000 Reach | Ongoing |
New Awareness Ad (2nd) | 96,848 Reach | AED47.43 | AED1.95 per 1,000 Reach | Ongoing |
Post: “Chicken Tikka…” | 270 Post Engagements | AED11.76 | AED43.56 per Engagement | Apr 18, 2023 |
Post: “Khauncha – Khyber Shinwari Restaurant Menu…” | 713 Post Engagements | AED26.32 | AED36.91 per Engagement | Apr 18, 2023 |
Khauncha New Video Engagement | 128,313 Post Engagements | AED308.88 | AED2.40 per Engagement | Ongoing |
Khauncha New Video Reach Food | 19,500 Estimated Ad Recall Lift | AED203.83 | AED10.43 per Recall Lift | Ongoing |
Post: “Khauncha – Khyber Shinwari is Now Open…” | 1,235 Post Engagements | AED26.32 | AED21.29 per Engagement | May 9, 2023 |
Post: “Khauncha – Khyber Shinwari Restaurant Menu…” | 592 Post Engagements | AED26.32 | AED44.43 per Engagement | May 9, 2023 |
Post: “Let’s spice things up…” | 733 Post Engagements | AED26.32 | AED35.86 per Engagement | May 20, 2023 |
Post: “THE WAIT IS OVER !!!” | 1,527 ThruPlays | AED26.32 | AED17.22 per ThruPlay | May 20, 2023 |
New Traffic Ad | 68 Link Clicks | AED73.92 | AED1,086.24 per Link Click | Ongoing |
New Awareness Ad | 59,857 Reach | AED52.30 | AED3.19 per 1,000 Reach | Ongoing |
Post: “Which dish would you try?” | 1,038 Post Engagements | AED26.32 | AED25.39 per Engagement | May 22, 2023 |
Khauncha New Video | 80,321 Reach | AED76.53 | AED3.24 per 1,000 Reach | Ongoing |
Post: “You do not want to miss out…” | 17,849 ThruPlays | AED39.47 | AED2.21 per ThruPlay | May 31, 2023 |
Promoting Khauncha | 1,044 Follows or Likes | AED134.77 | AED128.71 per Follow or Like | Mar 12, 2023 |
The engagement ads significantly expanded Khauncha Restaurant’s reach and visibility. We achieved:
Khauncha continues to work with REDLUMB on their other ventures and hotel chains, demonstrating the long-term value of our partnership.
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