Transformed Sheikh Banoori’s marketing, resulting in 800,000 AED in revenue and an ROI of 868.56%.
Case Study
Sheikh Banoori’s Digital Marketing Transformation
Here’s a Detailed Look at the Digital Marketing Overhaul We Implemented for Sheikh Banoori.
Services We Provided:
- PPC
- Digital Marketing
- Digital Strategy
Key Takeaways:
- 1 million impressions and 20,000+ post engagements.
- Achieved an impressive ROI of 868.56%.
- Generated 800,000 AED in revenue.
Background
Sheikh Banoori, a prominent travel agency specializing in Hajj and Umrah services since 2008, had not previously ventured into online marketing. Targeting Muslims globally seeking pilgrimage packages, they decided to harness digital advertising to expand their reach.
Initial Situation
The client needed to establish an online presence and effectively promote their pilgrimage packages. With no prior online marketing experience, a comprehensive digital strategy was essential for generating conversions.
Our Approach
- Understanding the Client’s Needs: We gathered detailed information about their services, including package costs, offerings, conversion processes, and timelines. This insight allowed us to craft a tailored digital marketing strategy.
- Campaign Strategy:
- Ad Creative Development: We designed multiple ad creatives, testing various colors, positioning, styles, and sizes to optimize conversion rates. Here is our Ad Creative
- Conversion Rate Optimization (CRO): Our CRO team meticulously refined ad elements to maximize effectiveness.
- Compelling Copy: Collaborating with our copywriting team, we created engaging headlines and unique selling propositions (USPs) to stand out in a competitive market. We also added emojis in some variations to test.
- Campaign Execution:
- Ad Variations: We launched six variations of ads on Facebook to identify the most effective formats.
- Testing Strategies: Initial deployment focused on image-based ads, with plans to explore video and reel formats on Instagram and TikTok if needed. The image ads performed exceptionally well right from the start.
Results
Here’s a summary table of the campaign performance:| Campaign | Status | Metric | Highest Volume | Conversions | Cost Per Conversion | Total Cost |
| Campaign 1 | Completed | Calls | 227 | 103,892 | Rs22.80 | Rs5,175.63 |
| Campaign 2 | Ongoing | Messaging Conversations Started | 185 | 110,945 | Rs33.71 | Rs6,236.20 |
| Campaign 3 | Completed | Messaging Conversations Started | 140 | 5,171 | Rs25.00 | Rs3,499.96 |
| Campaign 4 | Completed | Messaging Conversations Started | 136 | 15,571 | Rs76.36 | Rs10,385.40 |
| Campaign 5 | Completed | Messaging Conversations Started | 89 | 7,242 | Rs89.83 | Rs7,995.23 |
| Campaign 6 | Completed | Messaging Conversations Started | 89 | 5,533 | Rs56.18 | Rs5,000.00 |
| Campaign 7 | Completed | Messaging Conversations Started | 87 | 12,609 | Rs91.17 | Rs7,932.06 |
| Campaign 8 | Completed | Calls | 48 | 9,957 | Rs84.08 | Rs4,035.79 |
| Campaign 9 | Completed | Messaging Conversations Started | 48 | 14,247 | Rs41.57 | Rs1,995.14 |
| Campaign 10 | Completed | Messaging Conversations Started | 46 | 3,455 | Rs86.96 | Rs4,000.00 |
| Campaign 11 | Off | Messaging Conversations Started | 32 | 11,937 | Rs52.65 | Rs1,684.83 |
| Campaign 12 | Completed | Messaging Conversations Started | 2 | 732 | Rs181.99 | Rs363.98 |
Engagement Ads Results
After the primary campaigns, we utilized the remaining budget to run engagement ads aimed at maximizing reach. Here’s the performance data:| Campaign | Status | Metric | Reach | Post Engagements | Cost Per 1,000 People Reached | Total Cost |
| Campaign 1 | Ongoing | Impressions | 427,715 | 11,453 | Rs9.85 | Rs4,212.69 |
| Campaign 2 | Completed | Daily Unique Reach | 408,858 | – | Rs7.40 | Rs3,024.74 |
| Campaign 3 | Ongoing | Post Engagements | – | 71,409 | Rs0.39 | Rs4,498.06 |
| Campaign 4 | Completed | Post Engagements | – | 22,011 | Rs0.27 | Rs2,677.57 |
| Campaign 5 | Completed | Post Engagements | – | 2,349 | Rs17.63 | Rs1,000.00 |
Key Insights
The engagement ads significantly expanded Sheikh Banoori’s reach and visibility. We achieved
These additional campaigns made Sheikh Banoori highly visible across multiple countries, further enhancing their brand recognition and engagement.
ROI Calculation for Sheikh Banoori’s Campaign
At Redlumb, we wanted to evaluate the success of our digital marketing campaigns for Sheikh Banoori. Here’s how we calculated the Return on Investment (ROI):
- Total Revenue:
We sold 40 pilgrimage packages, each at 20,000 AED
Total Revenue = 40 × 20,000 AED = 800,000 AED
- Total Cost:
We incurred costs for both conversion-focused and engagement ads.
Total Cost for Conversion Campaigns: Rs75,478.32
Total Cost for Engagement Campaigns: Rs15,413.06
Grand Total Cost in Rs:
Rs90,891.38
Converting the total cost into AED (using an exchange rate of 1 AED = 1.1 Rs):
Total Cost in AED = Rs90,891.38 / 1.1 ≈ 82,637.62 AED
- ROI Calculation:
Using the formula:
ROI = (Total Revenue−Total Cost/Total Cost) x 100
ROI = (800,000−82,637.62/82,637.62) x 100
ROI = (717,362.38/82,637.62) x 100
ROI ≈ 868.56%
Summary
Our ROI for Sheikh Banoori’s campaign was approximately 868.56%, demonstrating a highly successful and profitable marketing effort.
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