Transformed Sheikh Banoori’s marketing, resulting in 800,000 AED in revenue and an ROI of 868.56%.

Case Study

Sheikh Banoori’s Digital Marketing Transformation

Here’s a Detailed Look at the Digital Marketing Overhaul We Implemented for Sheikh Banoori.

Services We Provided:

Key Takeaways:

1 million impressions and 20,000+ post engagements.
Achieved an impressive ROI of 868.56%.
Generated 800,000 AED in revenue.

Background

Sheikh Banoori, a prominent travel agency specializing in Hajj and Umrah services since 2008, had not previously ventured into online marketing. Targeting Muslims globally seeking pilgrimage packages, they decided to harness digital advertising to expand their reach.

Initial Situation

The client needed to establish an online presence and effectively promote their pilgrimage packages. With no prior online marketing experience, a comprehensive digital strategy was essential for generating conversions.

Our Approach

Understanding the Client’s Needs: We gathered detailed information about their services, including package costs, offerings, conversion processes, and timelines. This insight allowed us to craft a tailored digital marketing strategy.
Campaign Strategy:
- Ad Creative Development: We designed multiple ad creatives, testing various colors, positioning, styles, and sizes to optimize conversion rates. Here is our Ad Creative
- Conversion Rate Optimization (CRO): Our CRO team meticulously refined ad elements to maximize effectiveness.
- Compelling Copy: Collaborating with our copywriting team, we created engaging headlines and unique selling propositions (USPs) to stand out in a competitive market. We also added emojis in some variations to test.
Campaign Execution:
- Ad Variations: We launched six variations of ads on Facebook to identify the most effective formats.
- Testing Strategies: Initial deployment focused on image-based ads, with plans to explore video and reel formats on Instagram and TikTok if needed. The image ads performed exceptionally well right from the start.

Results

Here’s a summary table of the campaign performance:

Campaign	Status	Metric	Highest Volume	Conversions	Cost Per Conversion	Total Cost
Campaign 1	Completed	Calls	227	103,892	Rs22.80	Rs5,175.63
Campaign 2	Ongoing	Messaging Conversations Started	185	110,945	Rs33.71	Rs6,236.20
Campaign 3	Completed	Messaging Conversations Started	140	5,171	Rs25.00	Rs3,499.96
Campaign 4	Completed	Messaging Conversations Started	136	15,571	Rs76.36	Rs10,385.40
Campaign 5	Completed	Messaging Conversations Started	89	7,242	Rs89.83	Rs7,995.23
Campaign 6	Completed	Messaging Conversations Started	89	5,533	Rs56.18	Rs5,000.00
Campaign 7	Completed	Messaging Conversations Started	87	12,609	Rs91.17	Rs7,932.06
Campaign 8	Completed	Calls	48	9,957	Rs84.08	Rs4,035.79
Campaign 9	Completed	Messaging Conversations Started	48	14,247	Rs41.57	Rs1,995.14
Campaign 10	Completed	Messaging Conversations Started	46	3,455	Rs86.96	Rs4,000.00
Campaign 11	Off	Messaging Conversations Started	32	11,937	Rs52.65	Rs1,684.83
Campaign 12	Completed	Messaging Conversations Started	2	732	Rs181.99	Rs363.98

Engagement Ads Results

After the primary campaigns, we utilized the remaining budget to run engagement ads aimed at maximizing reach. Here’s the performance data:

Campaign	Status	Metric	Reach	Post Engagements	Cost Per 1,000 People Reached	Total Cost
Campaign 1	Ongoing	Impressions	427,715	11,453	Rs9.85	Rs4,212.69
Campaign 2	Completed	Daily Unique Reach	408,858	–	Rs7.40	Rs3,024.74
Campaign 3	Ongoing	Post Engagements	–	71,409	Rs0.39	Rs4,498.06
Campaign 4	Completed	Post Engagements	–	22,011	Rs0.27	Rs2,677.57
Campaign 5	Completed	Post Engagements	–	2,349	Rs17.63	Rs1,000.00

Key Insights

The engagement ads significantly expanded Sheikh Banoori’s reach and visibility. We achieved

Impressions

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Post Engagements

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High Reach Efficiency

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These additional campaigns made Sheikh Banoori highly visible across multiple countries, further enhancing their brand recognition and engagement.

ROI Calculation for Sheikh Banoori’s Campaign

At Redlumb, we wanted to evaluate the success of our digital marketing campaigns for Sheikh Banoori. Here’s how we calculated the Return on Investment (ROI):

Total Revenue:

We sold 40 pilgrimage packages, each at 20,000 AED
Total Revenue = 40 × 20,000 AED = 800,000 AED

Total Cost:

We incurred costs for both conversion-focused and engagement ads.
Total Cost for Conversion Campaigns: Rs75,478.32
Total Cost for Engagement Campaigns: Rs15,413.06
Grand Total Cost in Rs:
Rs90,891.38
Converting the total cost into AED (using an exchange rate of 1 AED = 1.1 Rs):
Total Cost in AED = Rs90,891.38 / 1.1 ≈ 82,637.62 AED

ROI Calculation:

Using the formula:
ROI = (Total Revenue−Total Cost/Total Cost) x 100
ROI = (800,000−82,637.62/82,637.62) x 100
ROI = (717,362.38/82,637.62) x 100
ROI ≈ 868.56%

Summary

Our ROI for Sheikh Banoori’s campaign was approximately 868.56%, demonstrating a highly successful and profitable marketing effort.

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