Cooking Challenge

Objective:

To create an interactive and engaging experience that entertains participants while educating them about the client’s product, fostering a memorable association with the brand.

Method:

Developed a multiplayer cooking game that allowed participants to compete while learning about the product.
Set up production touch screens for real-time interaction and competition among players.
Participants selected a recipe and raced against each other to complete it within a time limit.
The touch screens provided step-by-step instructions and showcased the product’s uses and benefits.
Incorporated social media sharing features for participants to share their experiences.

The Client

A well-known food brand aiming to promote healthy cooking and educate consumers about their products through an engaging experience.

The Brief

The client sought to engage consumers in a fun and educational manner, focusing on how their product can be used in healthy recipes. The goal was to create an experience that not only entertained but also informed participants, encouraging them to try the product.

The Solution

We successfully executed the Cooking Challenge event, utilizing production touch screens to create an engaging multiplayer cooking game. Participants enjoyed racing to complete recipes while learning about the product, enhancing their connection to the brand. The combination of fun competition and educational content made the experience memorable and encouraged future product trials.