El Araby In-store Activation
El Araby is a well-known electronics brand that is constantly innovating and coming up with exciting ways to engage with its customers. One such project was the in-store activation designed to increase customer engagement and drive sales.
The objective of this project was to increase customer engagement and provide them with a fun and exciting experience while they shopped for El Araby products. The solution was a random giveaway game that allowed customers to win prizes for purchasing products.
The game itself was simple yet effective. Customers were asked to spin the wheel on the tablet, and depending on where the wheel stopped, they would receive a prize. The solution was random, but it was based on the available giveaway stock.
Customers who purchased El Araby products were eligible to participate in the game, and the prizes ranged from small giveaways to larger ones. This project was run in multiple locations simultaneously, making it accessible to a larger audience and increasing its reach.
Overall, this in-store activation was a huge success. It increased customer engagement, drove sales, and provided customers with a fun and exciting experience while they shopped for El Araby products. The use of technology, such as the tablets used for the game, added an element of excitement and novelty to the project, making it stand out from traditional in-store promotions.
In conclusion, El Araby’s in-store activation is a great example of how brands can use technology to drive customer engagement and increase sales. By providing customers with a fun and interactive experience, they were able to build a stronger relationship with their customers and generate positive word-of-mouth.
