El Araby Roadshow
Objective:
To increase customer engagement and promote the El Araby brand through an interactive and exciting booth experience at the roadshow.
Method:
- Launched a spin-the-wheel game on a tablet to allow customers to win random giveaways.
- Developed a custom tablet application to display the virtual wheel, ensuring a fair chance for every customer.
- Provided branding elements to attract passersby and ushers to guide customers and enhance their experience.
The Client
El Araby, a leading electronics company in the Middle East, aimed to create excitement around their products and engage customers effectively during their promotional roadshow.
The Brief
The client sought an interactive solution that would attract visitors to their booth and generate enthusiasm for their products, utilizing available giveaway stock in a random yet engaging manner.
The Solution
We provided a comprehensive production solution that included a branded booth with a spin-the-wheel game. Customers lined up to spin the wheel for prizes, creating buzz and engagement. The roadshow was a significant success, enhancing brand visibility and customer interaction with the El Araby brand.
