El Araby’s Father’s Day Campaign
Objective:
To create an emotional Father’s Day campaign that strengthens the bond between fathers and their children by offering a personalized and heartfelt way for people to express their love.
Method:
- Developed an interactive booth equipped with a touch screen, camera, and microphone to capture personal messages.
- Allowed users to record emotional video messages to their fathers and send them directly via SMS, creating a unique and memorable experience.
- Ensured the booth was user-friendly and seamlessly integrated, allowing visitors to easily record and share their heartfelt messages.
The Client
El Araby is a leading consumer electronics brand in the Middle East, aiming to engage with its audience through meaningful and emotional campaigns.
The Brief
El Araby wanted to celebrate Father’s Day in a way that would evoke deep emotional connections, allowing people to share personal messages with their fathers while also increasing brand engagement.
The Solution
We created an interactive booth that allowed users to record video messages and send them directly to their fathers’ phones. The booth was set up at multiple locations and attracted a large audience, successfully delivering an emotional experience for both the users and their fathers. The campaign created a powerful connection with the audience, reinforcing the bond between fathers and their children while highlighting El Araby’s commitment to meaningful, personalized engagement.
