L’Oréal – Lift and Learn
Objective:
The goal was to enhance the customer experience through interactive technology, creating an engaging and personalized journey that helps customers make informed decisions about their beauty products.
Method:
- Developed interactive stands equipped with sensors, lights, and screens that respond to user choices.
- Created an augmented reality mirror to help users visualize new hair colors before applying.
- Incorporated informative product details displayed on screens when users interact with products.
- Delivered an immersive experience that guided users to the right choices, improving engagement and satisfaction.
The Client
L’Oréal, a leading global beauty brand known for innovative solutions in the cosmetic industry.
The Brief
L’Oréal wanted to create an innovative and engaging in-store experience for customers, offering an interactive solution that could help them explore and choose beauty products with confidence.
The Solution
We developed the “Lift and Learn” solution, a unique, interactive experience that responded to customer choices with informative displays and augmented reality. This personalized approach allowed users to gain a deeper understanding of the products, improving their overall shopping experience and helping them make more informed decisions.