life and learn

L’Oréal – Lift and Learn

Objective:

The goal was to enhance the customer experience through interactive technology, creating an engaging and personalized journey that helps customers make informed decisions about their beauty products.

Method:

  • Developed interactive stands equipped with sensors, lights, and screens that respond to user choices.
  • Created an augmented reality mirror to help users visualize new hair colors before applying.
  • Incorporated informative product details displayed on screens when users interact with products.
  • Delivered an immersive experience that guided users to the right choices, improving engagement and satisfaction.

The Client

L’Oréal, a leading global beauty brand known for innovative solutions in the cosmetic industry.

The Brief

L’Oréal wanted to create an innovative and engaging in-store experience for customers, offering an interactive solution that could help them explore and choose beauty products with confidence.

The Solution

We developed the “Lift and Learn” solution, a unique, interactive experience that responded to customer choices with informative displays and augmented reality. This personalized approach allowed users to gain a deeper understanding of the products, improving their overall shopping experience and helping them make more informed decisions.

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