Mother’s Day Activation
Mother’s Day is a special occasion to express our love and appreciation for our mothers, and companies around the world often look for creative ways to participate in the celebration. MARS, the confectionery and pet food manufacturer, was no exception, and they turned to bfound to help them create a customized, interactive experience for their customers.
The objective of the project was to create a custom-made booth that would generate Galaxy branded customized chocolate packs for Mother’s Day. MARS wanted to provide a fun, engaging experience that would allow customers to create a personalized gift for their mothers while promoting their brand at the same time.
To achieve this, bfound built a custom vending machine with a touch screen interface that allowed customers to type in their customized message and choose their own design to be printed on the chocolate pack. The touch screen interface was designed to be user-friendly, with clear instructions and prompts to guide customers through the customization process.
Once the customer had designed their chocolate pack, the vending machine would dispense the custom-made Galaxy chocolate pack on the spot, ready to be given as a gift to their mother.
The technology behind the project was primarily focused on the touch screen interface. The bfound team carefully selected and integrated touch screen technology that would provide a seamless, interactive experience for the customers. Additionally, the vending machine was designed to be durable and reliable, ensuring that it could handle the high traffic and demand during the Mother’s Day event.
The Mother’s Day activation was a great success, with many customers enjoying the interactive experience and creating personalized gifts for their mothers. The custom-made chocolate packs also provided a unique way for MARS to promote their Galaxy brand while participating in the celebration of Mother’s Day.
In conclusion, the Mother’s Day activation project demonstrates how companies can leverage technology to create engaging, interactive experiences for their customers. By providing a customized touch screen interface and a unique vending machine, bfound was able to help MARS create a memorable experience for their customers while promoting their brand.
