Schweppes Bold
Schweppes Bold: Engaging Consumers with Free Sampling and a Fun Photo Opportunity
Schweppes Bold is a new line of bold and refreshing beverages, and our objective was to engage consumers with free sampling and a fun photo opportunity that aligned with the brand’s theme. To accomplish this, we provided a range of technology and services to create a memorable experience for consumers.
Our Method To achieve our objective, we provided the following technology and services:
- Production: We ensured that the setup and display of the Schweppes Bold stand were professional and visually appealing.
- Ushers: Our ushers were on-hand to greet consumers and guide them through the sampling experience.
- Tablet: We used tablets to provide consumers with information about the brand and its products.
- Printer: We used printers to provide consumers with branded photos that they could take home as a souvenir.
- Camera: We used cameras to capture photos of consumers as they enjoyed the sampling experience and posed for photos.
The Sampling Experience The Schweppes Bold stand was set up in a high-traffic area, and our ushers greeted consumers as they passed by. The ushers explained the sampling experience and provided consumers with a branded cup of their choice of Schweppes Bold flavor.
Consumers were then invited to use the tablets to learn more about the brand and its products. The tablets also displayed an interactive game that consumers could play while they enjoyed their beverage.
After enjoying their beverage and playing the game, consumers were invited to pose for a photo with the branded Schweppes Bold background. Our camera captured the photo, and consumers were able to take home a branded photo printout as a souvenir.
The Results The Schweppes Bold sampling experience was a huge success. We engaged hundreds of consumers with the brand and its products, and the interactive game and photo opportunity created a memorable experience that consumers enjoyed. The branded photo printouts were a hit, and consumers were excited to take home a souvenir of their experience.
Overall, the Schweppes Bold project was a great example of how technology and services can be used to create a fun and engaging experience for consumers. By providing free sampling, an interactive game, and a branded photo opportunity, we were able to showcase the brand and its products in a creative and memorable way.
