Vodafone – Ezwa
Vodafone is a leading telecommunications company that operates in numerous countries around the world. As part of their marketing strategy, they wanted to create a unique and engaging campaign that would resonate with their target audience. Thus, the idea of Ezwa was born.
Ezwa is a website/portal that allows users to create a branded slideshow about who they think is their 3ezwa. In Arabic, “ezwa” means the person who knows you the best. Users can create a personalized slideshow by choosing from a variety of pre-designed templates, uploading photos, and adding personalized text. Once the slideshow is complete, it can be shared on social media platforms like Facebook, Twitter, and Instagram.
But that’s not all. Vodafone wanted to take the campaign a step further by creating a customizable questionnaire that allows users to test their friends on Facebook and see who knows their 3ezwa more. The questionnaire is also customizable, allowing users to add their own questions and answers. The questionnaire can be shared on social media platforms, encouraging more people to participate and engage with the campaign.
The Vodafone Ezwa campaign was a huge success, generating a lot of buzz and engagement on social media platforms. The campaign was able to reach a wide audience, thanks to its unique and engaging approach. The personalized slideshow and customizable questionnaire provided users with a fun and interactive way to engage with the brand, while also promoting the Vodafone brand in a subtle way.
Overall, the Vodafone Ezwa campaign was an excellent example of how brands can use technology and social media platforms to engage with their target audience in a unique and creative way. The campaign was able to generate a lot of engagement and buzz, helping to promote the Vodafone brand and increase brand awareness.
