VR Goalie

Objective:

To promote Fresca’s brand and support the Egyptian national soccer team by creating an immersive VR experience that engages audiences and highlights the team’s strengths in a fun and interactive way.

Method:

Developed “VR Goalie,” an innovative VR game simulating the perspective of a goalkeeper facing world-class players.
Leveraged cutting-edge VR technology with standalone headsets requiring no external sensors or PC connections, ensuring portability and accessibility.
Designed gameplay to exaggerate the goalkeeper’s abilities, with larger virtual hands for easier ball-catching and a thrilling experience.
Enhanced audience participation by wirelessly connecting VR headsets to large display screens, allowing onlookers to engage and enjoy the action.
Delivered a campaign experience that blended advanced technology, intuitive interaction, and compelling storytelling.

The Client

Fresca, a leading Egyptian beverage brand aiming to celebrate and amplify excitement for the Egyptian national soccer team.

The Brief

Fresca wanted a memorable and interactive campaign to promote their brand and the Egyptian national team during a major soccer event. The goal was to create an innovative experience that emphasized the team’s strength and connected fans with the game in an engaging way.

The Solution

We developed the VR Goalie game, a first-of-its-kind immersive experience that places players in the goalkeeper’s shoes. Utilizing advanced, self-contained VR headsets, the game offered seamless play anywhere without external equipment. By exaggerating the player’s abilities and syncing gameplay to large display screens, VR Goalie captivated both participants and spectators. This approach effectively highlighted the Egyptian national team’s prowess while creating excitement around Fresca’s campaign.