Barmaja Activation
Objective:
To increase sales and drive customer traffic to a new pop-up shop by creating an engaging, interactive experience using cutting-edge technology and hands-on customer engagement strategies.
Method:
- Designed a fun and interactive activation experience centered around the use of touch screens to engage customers and promote the pop-up shop.
- Provided a full production team to design and execute the activation, ensuring all equipment and personnel were in place.
- Deployed ushers to assist customers and guide them through the interactive experience, enhancing their engagement with the brand.
- Focused on creating an immersive environment that increased brand awareness and encouraged visitors to explore the shop’s offerings.
The Client
Barmaja is a brand focused on creating unique shopping experiences by integrating technology and customer engagement strategies to increase awareness and drive sales.
The Brief
Barmaja sought to boost sales at their new pop-up shop by using technology to create an interactive, engaging experience that would attract visitors and generate interest in the products.
The Solution
We developed a cutting-edge activation using interactive touch screens, allowing customers to explore the pop-up shop’s products in a fun and engaging way. By combining advanced technology with a well-coordinated production team and customer support personnel, the activation successfully drove foot traffic and sales to the pop-up shop. This immersive experience helped raise awareness and create a lasting impression on potential customers.