Blue Friday
The concept of “Blue Friday” has become a popular trend in the world of retail, with brands offering exciting discounts and deals to customers. To stand out in the crowded market, Samsung decided to launch a unique in-store activation to familiarize users with their discounts in an engaging and fun way.
The objective of the activation was to increase customer engagement and drive sales through a multiplayer memory game. The game had multiple levels of difficulty, allowing players to compete against each other in order to reach the top score. The activation was launched simultaneously in six locations across different governorates, with a total reach of 3600 participants.
To create this unique gaming experience, Samsung utilized their own tablets and screens. The game was designed to be highly interactive and engaging, with vibrant graphics and sound effects that added to the overall experience. The multiplayer aspect of the game added an element of excitement, as participants competed against each other for the top score.
The memory game was not only entertaining, but also educational. It familiarized users with Samsung’s discounts and deals, helping them to make informed purchasing decisions. By making the game multiplayer, Samsung was able to create a sense of community and camaraderie among the participants, which helped to strengthen the brand-customer relationship.
Overall, Blue Friday was a huge success for Samsung, and the in-store activation helped to differentiate the brand from its competitors. By providing an interactive and engaging experience for customers, Samsung was able to increase customer engagement and drive sales. The use of technology such as tablets and screens helped to create a seamless and memorable experience for participants.
