Interactive Lighted Shelves
Objective:
To design an innovative shelf display for L’Oréal that enhances the customer shopping experience by guiding users to the perfect hair care product based on their hair type.
Method:
- Designed and integrated a 10-inch touch screen into the shelf display.
- Developed an interactive questionnaire on the screen to identify the user’s hair type (e.g., oily, dry, or normal).
- Created a system where the related product lights up and the shelf physically rotates to guide the customer to the exact product location.
- Incorporated RFID sensors and IoT devices to enable seamless detection, illumination, and shelf rotation.
- Delivered a cutting-edge retail solution blending usability and aesthetics.
The Client
L’Oréal, a leading cosmetics and beauty brand dedicated to innovation and providing exceptional customer experiences.
The Brief
L’Oréal sought to transform their hair care product displays into a smart, interactive solution that would simplify the product selection process and engage customers. The goal was to create an intuitive display that combined technology with a modern design.
The Solution
We crafted the Interactive Lighted Shelves, an intelligent system that uses RFID sensors to detect user selections and IoT technology to process data in real time. The touch screen interface identifies the user’s needs, illuminates the appropriate product, and rotates the shelf for easy access. This interactive display not only improves the shopping experience but also provides valuable insights into customer preferences for L’Oréal.
