Blue Friday
Objective:
To increase customer engagement and drive sales through an interactive multiplayer memory game designed to promote Samsung’s discounts and offers.
Method:
- Utilized Samsung tablets and screens to create a vibrant and engaging gaming experience.
- Developed a multiplayer memory game with multiple levels of difficulty.
- Launched the activation simultaneously in six locations across different governorates.
The Client
Samsung, a global leader in technology and consumer electronics, renowned for its innovation and cutting-edge products. The company frequently engages in creative marketing strategies to enhance brand visibility and connect with customers on a deeper level.
The Brief
The task was to design a unique in-store activation that would effectively showcase Samsung’s discounts and special offers. The goal was to capture customer attention in a saturated retail environment by offering an interactive and memorable experience that also drove sales and increased brand loyalty.
The Solution
Designed and implemented a multiplayer memory game played on Samsung tablets and displayed on screens. The game was interactive, featuring vibrant graphics and sound effects to enhance the user experience. It was educational as well, helping users understand Samsung’s discounts and fostering a sense of community among participants.
