Interactive Lighted Shelves
I am text block. Click eObjective: We created, for L’Oréal, a small 10-inch touch screen. This screen asks users about their hair type, when the user answers, the related product will light up and physically rotates indicating where the user can find the appropriate product.
Introduction: L’Oréal is a leading cosmetic brand that always seeks to innovate and provide the best customer experience. They approached us with the idea of creating an interactive shelf display to help customers find the right hair product. Our team was thrilled to accept this challenge and worked diligently to create a seamless interactive experience that would enhance customer engagement.
The Project: The interactive lighted shelves were designed to provide a unique experience for customers when shopping for hair products. We created a small 10-inch touch screen that was embedded into the shelf display. The display would ask users questions about their hair type, such as whether it is oily, dry, or normal. Once the user answers the question, the related product would light up, and the shelf would physically rotate, indicating the exact location of the product on the shelf.
Technical Details: To create this interactive experience, our team used advanced technologies such as RFID sensors and IoT devices. The RFID sensors are placed on each product to allow the shelf display to detect which product is selected by the user. This information is then processed by the IoT device, which is connected to the touch screen display, and the product on the shelf is illuminated and physically rotated to guide the user to the exact location of the product.
Benefits: The interactive lighted shelves provided many benefits to L’Oréal and their customers. Firstly, it helped customers find the right product easily and efficiently. Secondly, it enhanced customer engagement and provided a unique and interactive shopping experience. Thirdly, it helped L’Oréal to gather data on their customers’ hair types, which they can use to improve their product offerings in the future.
Conclusion: The interactive lighted shelves project was a success, and L’Oréal was pleased with the results. The project demonstrated the benefits of using advanced technologies to enhance customer engagement and improve the shopping experience. We are proud to have worked on this project, and we are always excited to take on new challenges to provide innovative solutions to our clients.
