El Araby In-store Activation
Objective:
To enhance customer engagement and drive sales by creating an exciting, interactive in-store experience through a random giveaway game that rewarded customers for purchasing El Araby products.
Method:
- Developed a random giveaway game using tablets where customers could spin a wheel to win prizes based on available giveaway stock.
- Provided tablets and necessary equipment for the activation, along with ushers who assisted customers in participating in the game.
- Ensured the game was easy and engaging, with prizes ranging from small giveaways to larger rewards, encouraging more sales.
- Deployed the activation across multiple store locations to reach a wider audience and increase its overall impact.
The Client
El Araby is a prominent electronics brand, known for its innovative customer engagement strategies and efforts to provide exciting shopping experiences for its customers.
The Brief
El Araby wanted to increase customer engagement and boost sales by offering a unique and enjoyable in-store experience that rewarded shoppers for their purchases.
The Solution
We created a random giveaway game where customers could spin a digital wheel on a tablet after purchasing an El Araby product, offering them a chance to win prizes. The activation ran across multiple store locations, enhancing customer engagement and driving sales. The interactive nature of the game, combined with the use of technology, added excitement and encouraged more participation, making it a standout promotion.
