Back to School
As summer comes to a close and students get ready to head back to school, retailers are gearing up for one of the busiest shopping seasons of the year. This year, one retailer went above and beyond to help families with the back-to-school rush and the financial burden that often comes with it.
The Back to School campaign, launched by a popular retail chain, aimed to drive sales while also assisting consumers with the costs of school fees. The campaign was executed across 16 locations simultaneously, with the help of bstart’s production team.
bstart provided a range of services for the Back to School campaign, including ushers and interactive games such as a memory game and spin the wheel on a tablet. These games were designed to engage and entertain shoppers while they shopped, and to encourage them to make purchases.
The memory game challenged shoppers to match images related to school supplies and the retailer’s products, while the spin the wheel game gave shoppers the chance to win prizes and discounts on their purchases. Ushers were on hand to guide shoppers through the games and ensure that they had a positive experience.
But the Back to School campaign wasn’t just about driving sales. The retailer also wanted to assist consumers with the financial burden of school fees. To do this, they offered a range of discounts and special offers on school supplies, as well as assistance with financing school fees.
By providing a fun and engaging shopping experience while also addressing the financial needs of their customers, the Back to School campaign was a great success. Shoppers were able to enjoy the convenience of shopping for all their back-to-school needs in one place, while also saving money and receiving valuable assistance.
Overall, the Back to School campaign was a great example of how retailers can use innovative marketing techniques and a customer-focused approach to drive sales and build brand loyalty. With the help of bstart’s production team, the campaign was executed seamlessly across multiple locations, and provided a great shopping experience for customers.
