Back To School
Objective:
To create an engaging and interactive experience that supports families during the back-to-school season by providing entertainment for children, driving sales, and assisting with school fees.
Method:
- Executed the campaign across 16 locations simultaneously.
- Developed interactive elements such as a memory game and spin the wheel on a tablet.
- Utilized cutting-edge technology for a seamless experience at all locations.
- Provided ushers to guide participants and enhance the experience.
The Client
A popular retail chain aiming to support families through the back-to-school shopping rush, focusing on enhancing customer experience while alleviating the financial burden of school fees.
The Brief
The client sought to address the stress and financial strain of the back-to-school season by creating an engaging campaign that would entertain children and provide practical assistance for parents. The goal was to drive sales while offering discounts and prizes to help with school fees and shopping costs.
The Solution
We designed and executed a multi-location campaign featuring interactive games like a memory game and spin the wheel on a tablet. The seamless integration of these activities across 16 locations created a unified experience that entertained children and offered parents discounts on school supplies and assistance with school fees. The use of advanced technology and dedicated ushers ensured a high-quality experience for all participants, enhancing customer satisfaction and brand engagement.
